Why Being Different Is More Important than Being Better?
While the quote was implied to Einstein, the powerful message didn’t lose its substance till date. It can be applied to each and every aspect of life; be it for love, happiness or your professional life. Following what others do in lieu of creating your own path often turns out to be a detrimental mistake.
Most of us spend our teenage trying hard to not being different and yet no one gets picked up for being too normal. All our lives we wish to copy someone or the other because they look good, or because they excel in what they do. Instead of getting an insight into what makes them succeed in their endeavors, we simply float on the surface.
Being different is just different. It cannot be defined as better or worse. Different is just different.
Observation plays a vital role in your being different or even better than others. Pay attention to how your friends, spouse or partner go about their life. Ask them questions in order to learn how they make this particular approach work for them. Seek to understand instead of criticizing.
Why Is It Important To Be Different?
Seth Godin once wrote a book called Purple Cow, in which he beautifully explains the importance of being different. He writes that nobody talks about a cow that is heavy, or unusually tall, but everyone would talk about a cow which is purple. That’ the effect of being different, everybody talks about you.
Let’s say for example you were to launch a new product in the market, what would your USP’s be? Would you like your product to perform the best? Or will you make it inexpensive? Or would you work on its looks?
Well, your answer should be None Of The Above, and it is so because the biggest asset of any product is its uniqueness. If your product fails to provide anything that is different from what other products offer, your product is sure to fail.it may sound unfair, but being the best doesn’t suffice anymore. Being different from others becomes your greatest point of gaining you attention and appreciation.
What Is More Important: Being Different Or Being Better?
Looking at another great example of being different is more important than being the best is our very own favorite company Apple. The only agenda of the company was to be different and hence they never focused on being better than anyone else. The tagline of the brand itself suggests “Think Different”.
Uniqueness is crucial because it enterprises your market. Your message to people gets distorted if you do not opt for a unique method to express it. If you are not different, you just have to live with being anything like the ordinary. Your uniqueness is self-evident.
Being different helps you develop relationships in your personal sphere. Everyone likes to invest into something that is different and offers them more than the others. Being unique in your way gets you attention, gives you new friends and substantial relationships. You are liked for being the way you are and not for you trying to be like others.
It is better to be different than being better because in the race of coming first we often leave our uniqueness behind. The uniqueness that makes us different from the rest, we tend to bury it in the herd. Stop trying to be better than the others, instead fin your ways, better or worse, to accomplish your goals.
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